Privacy Policy

1. Information We Collect

We gather only what we need for a smooth, secure shopping experience:

Personal identifiers: name, email, phone, delivery address, payment details.
Account data: login credentials, order history, preferences.
Technical data: IP address, browser type, device info, pages visited.
Cookies: small files that remember you and help us analyse traffic.

2. How We Use It

Process, ship and track your orders.
Handle payments, refunds and customer support.
Improve website performance and user experience.
Send you marketing you have opted-in to (you can opt-out anytime).

3. Lawful Bases

Performance of a contract (your order), legitimate interests (fraud prevention), legal compliance (tax records), and your consent (marketing).

4. Sharing & Disclosure

We never sell data. We share with:

Service providers (payment gateways, couriers, IT hosts) under strict contracts.
Regulators or law-enforcement when legally required.

5. International Transfers

If data leaves the UAE, we use recognised safeguards (e.g., EU Standard Contractual Clauses) so your information stays protected.

6. Data Retention

We keep data only as long as necessary for accounting, legal or customer-service purposes, then delete or anonymise it.

7. Security Measures

TLS/SSL encryption in transit and at rest for sensitive data.
Role-based access, regular audits, PCI-DSS compliant payment flow.
While we strive for best-practice security, no internet transmission is 100 % risk-free; you must keep passwords safe.

8. Your Rights

You may: access, correct, delete, restrict, object, or export your data, and withdraw consent at any time.
Exercise rights via support@dyar.shop; we respond within 30 days.

9. Cookies & Similar Tech

Essential cookies run the cart and checkout; analytics cookies help us improve; marketing cookies deliver relevant ads.
Manage or block cookies through your browser, but some site features may then fail.

10. Children’s Privacy

The site is not directed to anyone under 18. We do not knowingly collect minors’ data. If you believe we have, contact us and we will promptly erase it.

11. Changes to This Policy

We will post updates here and, where material, notify you by email or banner. Check the “Last updated” date at the top.

12. Contact Us

PRIME BEAUTY COSMETICS L L C S P C
Email: support@dyar.shop | Phone: +971 56 855 7895 | Hours: 08:00–17:00 GST